Research Methodologies

Choosing the right path for your data collection and analysis.

Quantitative Research

Used to quantify the problem by way of generating numerical data or data that can be transformed into usable statistics.

Hypothesis Formulation: Establish clear H0 (Null) and H1 (Alternative) hypotheses.
Sampling: Use random sampling techniques (Simple Random, Stratified) to ensure generalizability.
Data Collection: Surveys (Likert Scale), Experiments, or Secondary Data.
Analysis: Use SPSS or Python for Regression, Correlation, or ANOVA.

Qualitative Research

Used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem.

Research Design: Phenomenology, Ethnography, or Case Study.
Sampling: Purposive or Snowball sampling (Non-probability).
Data Collection: In-depth interviews, Focus Group Discussions (FGDs).
Analysis: Thematic Analysis (Coding) using NVivo.